Meta ads for a small business: how to start
Facebook and Instagram ads let a small business reach exactly the people who could become customers. Here is a short guide to getting started and what to pay attention to.
What Meta ads are
Meta ads are paid ads shown on Facebook and Instagram. They can be targeted by location, age, interests and behaviour, so the ad is shown to people it is relevant for.
Start with a goal
Before a campaign you need to know what you want to achieve: new enquiries, calls, bookings or more awareness. The goal determines the ad type, the content and how to measure results.
What a good campaign consists of
Campaigns usually work better when these elements are in place:
- A clear audience - who your customer is and where they are.
- A convincing creative - a photo or video that captures attention.
- A clear offer and next step.
- After the click, a page or form that is easy to enquire through.
How to measure results
The most important metric is not the number of clicks but enquiries and their cost. That is why the ad should be connected to your website and enquiry form, so you can see how many enquiries it really brought.
When to hand ads to a specialist
If you have no time to test and optimise a campaign, or the ads already run but give no results, it helps to have someone doing it regularly. We prepare and monitor campaigns and send a clear report.